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Rise · Growth Marketing
Data: 2020 — Cliente: Rise
A marca Rise tem como premissa principal mostrar a sinergia entre a criatividade (disciplinas humanas) e a lógica (disciplinas exatas). A nova marca busca enfatizar os benefícios que a ciência de dados pode proporcionar a criatividade e vive e versa.
Todas as disciplinas relacionadas a criatividade são representadas por uma linha curva e orgânica. Todas as disciplinas relacionadas ao campo das exatas são representadas por uma linha reta.
A construção busca relacionar os dois padrões de linha estabelecidos no conceito com a intenção de enfatizar a criatividade como fio condutor a linha curva recebe maior destaque, se tornando a base para o crescimento proporcionado pelas linhas retas.
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